You certainly felt the effect when you look at the Y-shaped logo on a car. At an instant you realize it is a product of Mercedes Benz. Before you drive the car you expect it to be comfortable, you automatically perceive it to look good and you also expect it to function perfectly. That is corporate identity at work.

Corporate identity refers to the external personality projected by a corporation to make a visual statement of herself and project its business philosophy. When corporate identity is profound, the public feel that they have ownership of the philosophy.

As a business owner you might ask, “What are the key elements in a successful brand? It is an easy-to-remember name, a powerful slogan and a calculated advertising strategy. At dRaX ARTS we ensure that your brand will establish distinction in your industry and reinforce your customer’s confidence in your product.

When corporate identity is profound, the public feel that they have ownership of the company; brand loyalty is increased creating a steady stream of sales for your business.

Our approach to corporate identity development is to empower your brand marketing strategy by integrating the look and feel of designs and communications with your customers such as logo, letterhead, business cards, folders, envelopes etc.

Whether you are a start-up or an established business corporate identity development is definitely an endeavor that is worth pursuing. dRaX ARTS prides itself as one of the premier corporate identity development firms in Nigeria.

For approximately two decades, we have helped businesses (both small businesses and large corporations) by providing web and multimedia solutions. Our list of clients includes British American Tobacco, Etisalat, Globacom, University of Nigeria, Lagos State Government and many others.

Some of the services in our corporate identity development package include:

  • Company logo
  • Slogan
  • Audio image of the company
  • Graphical trademark
  • Corporate colours and fonts
  • Business card design
  • Letterhead, envelope and folder design
  • Flyers and brochure design
  • Souvenirs (T-shirts, mugs, etc)
  • Multimedia presentations
  • CD-Print designs
  • Company Websites

Capturing the essential power of technology, dRaX ARTS brings together all facets of strategic thinking, graphic artistry, impact messaging, and instructional design to a point of convergence - the outcome of which is the effective communication of your distinct positioning and distancing from your competition.

A strong brand identity is crucial to the survival of any 21st Century Business. Don’t get left behind, the first step is here.