The term motion graphics seems self explanatory. It is defined as “graphical communication that incorporates movement over time” – Ok, now it sounds less simple and rightly so, as it encompasses a lot of different design disciplines, including moving type, traditional cel animation, film, digital video production, High resolution photography, 3D and Flash animation and 3D elements. All can be used individually or sewn together by dRaX ARTS to create and convey a lot more and take a viewer on a visual journey using a narrative.

Motion graphics is prevalent in advertisement spots and introductory program sequences and a lot of other places. In fact, you'd be hard pressed not to come into contact with motion graphics when watching television these days.

It is now an affordable, viable option for you, if you wish to promote your business and excite your client/audience in a different way. Rich broadcast quality visuals and presentations are no longer the sole domain of large companies with huge budgets and production teams geared for making big screen and television.

Slick television title sequences, opening film credits, DVD menus and Music Videos – most now feature motion graphics. dRaX ARTS can create visually stunning footage using this new media - high quality video can be shot and treated, edited and mixed with animated elements, 3D, typography and special effects so that you can add narrative and energy to your promotional material, as well as place your message in a multitude of areas alongside your print or web campaign.

Attaching DVD video alongside existing brochures, creating titles for a trade show or making a corporate sales presentation would be more engaging. Your audience's imagination will be better captured using well designed and slick motion graphics than it would a drab Powerpoint presentation or poor display boards

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